Shepherding Success at RoofSource: Brendan O’Keefe on Purpose-Driven Leadership

In this episode of No Suits Allowed, Connor speaks with Brendan O’Keefe, founder and CEO of RoofSource in the Denver market. Brendan opens up about growing up as one of three triplet brothers, watching his parents lose everything in the 2008 real estate crash and instantly adopting a survival-first mindset. He shares how a pivotal encounter with faith sent him chasing an intentional entrepreneurial path straight out of high school, ultimately leading him to launch RoofSource in 2017. Over the last six years, Brendan walked us through the highs and lows of scaling a roofing business to $14 million in annual revenue, everything from getting his own books in order (six months of OPEX is non-negotiable) to strategically splitting Resource into separate residential and commercial entities so he could step off the sales floor and truly learn to lead.

Along the way, Brendan sheds light on the financial habits and faith-driven discipline that underpin his success, from building cash reserves and savvy tax strategies to practicing generous stewardship. He also explains why he made his wife, Amy, majority owner and chief financial officer, how their weekly “coffee agenda” keeps their marriage and mission on track, and why every entrepreneur has a “platform to rescue and shepherd” whether you’re selling roofs, running crews or coaching your kids’ little league team. If you’re hungry for an unfiltered look at what it really takes to lead with character, prioritize your family first and build a business that lasts, this conversation lays out the blueprint.

Timestamps

1. Early life & entrepreneurial beginnings – 00:00

2. Spiritual encounter & growth-mindset shift before 2017 launch – 05:10

3. Scaling the roofing business & restructuring into three LLCs – 11:45

4. Financial stewardship: six-month cash reserves, tax planning & solo 401(k) – 20:30

5. Family-first leadership: spouse involvement & the “shepherd” philosophy – 28:00

Connect With Brendan

Website: https://roofsourcellc.com/

Instagram: https://www.instagram.com/brendan_okeefe

Facebook: https://www.facebook.com/brendan.okeefe2/

Connect With Connor

Website: https://exec.partners/